by Joe Rivers Whether you’re a fan of Radiohead or not, you have to admit they’re no slouches when it comes to marketing. Already known for pioneering the “honesty box” payment method with ‘In Rainbows’ in 2007, they’ve got everyone in a tizzy again with ‘The King Of Limbs’. As if an out-of-the-blue announcement of an album release in just five days time wasn’t enough, they then brought the date forward by 24 hours with no warning.
On the day itself, bloggers and web journalists tripped over themselves – and each other – in an attempt to be the first to review the record, but now the dust has settled, The King Of Limbs can be seen in context, divorced from the brouhaha surrounding its release. What we’re left with is an album which is striking on first listen, promises a great deal, but ultimately fails to deliver.